Who We Are

The Founder Jose Angelo Guerrero joined Faraday Future in October of 2020 (pre-IPO) leading its global GtM teams in its readiness for market introduction in the US, China, Europe, and the Middle East. He has since established the overall business model for FF’s presence in the United States, developing an FF direct sales and service network, and created key partnerships in delivery, retail, mobile service, aftersales, and charging experiences. He designed and operationalized its online-to-offline (O2O) sales model which is licensed to operate throughout the US to enable a seamless, digital, and user-oriented journey through FF and partner owned touchpoints. He also directed Faraday Future’s 1st Global Flagship Brand Experience in prestigious Beverly Hills, located a block from the famed Rodeo Drive.

Jose Angelo Guerrero’s start-up experience began when he joined BYTON in August of 2017 leading a growing sales and marketing organization in a critical market for the brand. He established the overall business model for BYTON’s presence in North America, developing a hybrid retail and aftersales network, key financial services, digital content providers, and charging network partnerships ahead of the first M-Bytes to reach the US and Canada. He has also led the introduction of BYTON to the North American market, showcasing its concept cars at important US industry events such as Consumer Electronics Show (CES), TechCrunch Disrupt, Pebble Beach Concours d’Elegance, The Quail – A Motorsports Gathering, the LA Auto Show, and more.

Jose Angelo’s diverse 20+ year career started at BMW of North America, where he led various teams and held responsibilities in Product Planning and Strategy, Sales and Operations, Marketing, Product Development, Technical Services, Aftersales Business Development, as well as Quality Analysis and Reporting. While at BMW, he launched the company’s pilot EV programs in the US with the MINI E in 2009 and the BMW Active E in 2011. Before he joined BYTON in August 2017, he also led the US introduction of the groundbreaking BMW i and iPerformance vehicles, spearheading BMW Group’s sales push in its top plug-in market and readying its nationwide dealership network for the future of electrification.

Gerald Krainer is a visionary leader who thrives on shaping the future and turning bold ideas into tangible results through strategic action. With a deep commitment to creating meaningful impact, he continuously seeks to learn, optimize, and align people and systems to deliver lasting value. Known for bringing energy, clarity, and executional excellence to every endeavor, Gerald excels in leading change and solving complex business challenges.

As a global executive with over 20 years of international experience in the automotive industry, Gerald has successfully led strategic, operational, and commercial initiatives across Europe, China, and the United States - in both established OEMs and pioneering start-ups. His expertise spans strategy, sales & marketing, business development, and digital transformation, with a strong focus on sustainable mobility and new energy vehicles (NEV).

Throughout his career, Gerald has been driven by a passion for creating meaningful value for customers and identifying opportunities where others see obstacles. With leadership roles at BMW, NIO, BYTON, and Great Wall Motors, Gerald has built a reputation for entrepreneurial thinking, strategic clarity, and a results-driven leadership style that inspires diverse teams to excel.

Career highlights include:

  • Leading NIO’s successful market entry into Germany, Sweden, Denmark, and the Netherlands, marked by a high-impact launch event in Berlin.

  • Driving the rollout of BMW’s first electric vehicles, the BMW i3 and BMW i8, across Poland, Czech Republic, Greece, and Austria.

  • Spearheading BYTON’s AI-powered in-car experience in collaboration with Amazon, showcased at CES in Las Vegas.

  • Initiating and delivering an AR-based vehicle configurator for BMW, leveraging Google technology.

  • Launching the automotive industry’s first global social media game, the BMW xDrive Challenge.

TechCrunch Disrupt 2018, San Francisco