• Created US BMW i business strategy for electric vehicles and launch new sub brand.
• Managed planning for BMW i, BMW M, ALPINA, Individual, and ConnectedDrive digital portfolio.
• Defined and build consensus for customer targets for competitive product sets and features.
• Developed and steered pricing position, incentives, and sales volume for the US market.
• Analyzed price movements and sales volume effects from qualitative and quantitative data.
• Vehicle launch manager who led Sales, Marketing, Press, Engineering, and Aftersales.
• Brand spokesman and presenter for press conferences, interviews, and government affairs.
• Managed business development partnerships for B2B and B2C products and services.