• Created overall business model (retail, aftersales, digital revenue, Financial Services, mobility, charging & EV credits) and market entry strategy for North and Latin America.
• Designed and execute regional omni channel marketing, creative, and brand communications through various campaigns, events, partnerships, OOH, retail, SEO, and influencer programs.
• Defined market requirements and offer strategy on Vehicle Product Management and Digital Product Services incl. partnerships and third-party platform integrations.
• Build customer acquisition marketing and retention strategy to optimize sales funnel stages.
• Led and manage Americas budget, headcount, agency, sales & marketing allocation strategy.
• Established BYTON owned brand store in Los Angeles as retail flagship for partner benchmarking, customer insights and KPI / profitability monitoring.
• Led sales planning and allocation methodology for maintaining pull-mode across regions.
• Build and establish partner network development for Sales, Aftersales, F.S. and Charging.
• Brand Ambassador for speakerships, media, customer events, & government affairs.